![]() Some of the characters directly engage with the rise of Own Your Unconscious, while others react in opposition with a group called Mondrian, which seeks to hide identities and preserve privacy, thereby throwing off the accuracy of the data mined by the social media platform. This is followed by the introduction of numerous families spanning multiple generations that are all connected to one another through various degrees of separation. She begins with Bix Bouton, who creates Own Your Unconscious through a catalyzation of creative spark and intellectual property theft. The vast world that Egan has created in The Candy House attempts to encompass various themes and aspects of how social media has changed our world. Social media exploits the human psyche and the ways we interact with each other for capital gain, ultimately perverting the fundamental purpose and meaning of "connection." While the premise sounds fantastical, when we step back to examine the current state of technology, it's not too far from where we are today. Own Your Unconscious, a social media platform owned by a company called Mandala, allows users to upload and share memories and the details of their lives into a cloud-based system using illuminated cubes. In The Candy House, Jennifer Egan presents a world that inhabits the valley of the uncanny, one that is both imaginatively futuristic and eerily familiar. ![]() ![]() A diffuse and expansive novel spanning generations that critiques social media saturation in modern life. ![]()
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